How to: Design Your First Logo
- Emeka Balakumar
- Apr 15, 2020
- 2 min read
I hope everyone has been doing well in this situation. Media has been showcasing the horrors of the world and it's been hard to keep positive. I just want to remind everyone to keep in touch with friends and family, and your mental health. With everything going around, it is always important to make sure you are not only physically ok but mentally as well.
With the time that I have gotten, I have been finding ways to cure my boredom. There is only so much you can do while being inside, but LinkedIn Learning shows that productivity can be achieved even in situations like these. I used to love graphic design, as I was a horrendous artist in real life. With my free time, I have been getting back into logo designs and working with friends of mine to create logos for their businesses.
I was a bit rusty with my technique at first. I forgot the tools and shortcuts, or even how to create a starting point for my designs. Thankfully, LinkedIn Learning has a wonderful course by Nigel French, a professional graphic designer on how to design your first logo.
For those who want to get into logo designing, I suggest not starting here. Learn the technical aspects first, and there are some courses that I will be going through in future blogs for those who want to learn those skills. This course goes through every aspect that an artist needs to understand before going into design. From brand image to competition, he explains how to create a logo for the brand you are working with.
For example, from what I have learned in the course, I made a logo that would represent a portrait photographer. After looking at his work, style and his personality itself, I wanted to make sure every curve and colour represented who he was as a person and a brand. Below is my example in design:
What I love about this course is that it talks about how to drive the logo for it's intended purpose. Past the technical aspect, the designer must think about the business itself. Logos are apart of a consumer's definition of a brand and making sure it fits with the values and beliefs of a brand is essential.
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